1. Artists upload their music and create music players. (Music players can offer MP3 downloads as well as the option to buy the Artists physical EP or CD.)

2. Artists setup fan programs that offer fans rewards or commissions for posting their music players and helping generate sales.

3. Artists encourage their fans to signup to their fan program, copy code for their music players and post them on their MySpace, Facebook, blog or other web pages they create on the web.

4. Artists pay commissions or rewards to the fans whose posted music players generate sales.